Abby McLester, M.Ed
Instructional Designer | LxD Consultant | Learning Experience Designer
As a former educator and continuous learner, I’ve always been intrigued by the psychology and science of how learners learn.
Creativity and learner experience are equally important in building quality training courses, business materials, and websites.
Having a knack for building solid collaborative relationships, I effectively communicate and plan with stakeholders to provide high quality applicable training that satisfies and enhances performance.
Specializing In
Instructional Design
E-Learning Development
Learning Experience Designer
Curriculum Development
Project Samples
Click each project to view in it’s entirety.
Articulate Suite (Storyline & Rise)
Audience: Community Members responsible for reporting Suspected Child Abuse and Neglect
Authoring Tool: Articulate Storyline, Well Said Labs, PPT to Storyboard
Purpose: Inform community members about the state regulations and obligations of reporting suspected child abuse and neglect.
Audience: B2B Sales Training for new hires- Logging Salesforce calls
Authoring Tool: Synthesia
Many new hires have already used Salesforce and are familiar with logging calls. After an in-depth needs assessment, the most effective training modality was a quick short video refresher on what to remember when logging calls.
Audience: New Hire Telemarketers
Authoring Tool: PPT & Storyline (Built in PPT and then imported to SL)
Purpose: Train new hires in the Telemarketing Department to bring awareness regarding federal regulations when contacting new and existing Credit Union members. FDIC regulations were specific so all content was required to go through legal script standards and must be displayed verbatim. This training maximized telemarketing sales calls to members and non-members.
Job Aids & Infographics (Canva, Adobe Suite)
Canva Presentation- Click to see preview
Curriculum Development, Storyboarding & Design Process
Instructional Design Process
From conceptualization to completion
Association of Drinking Water Curriculum Outline for new engineers and state administrators.
Web Design and Development
Website Design and Development
Authoring Tool: Go Daddy
Designed and developed hair stylist website to book clients, provide payment portal, increase sales and traffic to business. Clients Kajabi course is also linked through the site. Revenue doubled within 4 months.
Website Design and Development
Authoring Tool: Wix
Revamped clients entire website to increase sales, and drive traffic to an elite youth basketball club league. Increased sales by 75% within one month
Website Design and Development
Authoring Tool: Go Daddy
Landscaping and Lawn Care business.
Website Design and Development
Authoring Tool: Wix
Client wanted a website to launch her Financial Services and Virtual Assisting business. Full functioning , increased sales, and user friendly for booking consultations.
Client Testimonials
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"Abby was able to take my outdated website and turn it into an aesthetic, user-friendly site. I have gained more training clients and increased my club basketball camp sign ups by 75%. She also offered additional maintenance services to help me stay organized and updated."
Coach Malcolm-Hard Hoops Basketball
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"I reached out to Abby a few months ago when I was searching for training materials for people looking to begin a career in the Loc Industry. She was able to use Canva, for promotional materials, and Articulate Storyline to develop a comprehensive asynchronous training program. This has exploded my business. "
Knotty Roots- Owner
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"My photography business needed promotional materials, waivers, and a website. Abby was able to give me a great quote while I navigated throguh designs, ideas, and plans for my business."
Kaptured by Adela Photography
