Abby McLester, M.Ed
Instructional Designer | LxD Consultant | Web Designer
As a former educator and continuous learner, I’ve always been intrigued by the psychology and science of how learners learn. Creativity and learner experience are equally important in building quality training courses, business materials, and websites.
Having a knack for building solid collaborative relationships, I effectively communicate with stakeholders to provide high quality applicable training that satisfies and enhances performance.
I cultivate beneficial relationships with ALL stakeholders to encourage a quality learning experiences.
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Specializing In
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Create, develop, and implement learning solutions using adult learning theories, needs assessments, and proper tailored training.
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Storyboard script, audio, and visuals to create engaging training and coaching. Analyze business needs to create learner centered outcomes that drive curriculum and assessment development. I include appropriate knowledge checks to measure retention and application.
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Create engaging and industry appropriate e-learning using various authoring tools.
Authoring Tools include:
-Articulate Storyline
-Rise 360
-Adobe Suite
-Synthesia
-Canva
-Powtoon
-Camtasia
-Google Suite
-Wellsaid Labs, Murf.AI (VO Tools)
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Conduct a business analysis with clients to determine the goal of their website and drive traffic to social media platforms.
Create, edit and publish business websites.
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Ensure programs, guides, training materials, and e-learning modules are under compliance with business LMS.
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Collaborate with SME’s and stakeholders to develop intentional accurate curriculum and use it to design appropriate training.
Conduct a needs assessment and task analysis to determine business problems and solutions.
Identify what the learner needs to be able to DO. Curriculum is built with backwards design to determine the learner outcomes.
Project Samples
Click each project to view in it’s entirety.
Articulate Suite (Storyline & Rise)
Audience: New Firefighter Recruits
Authoring Tool: Articulate Rise 360
Purpose: To minimize accidents while using fire apparatus during shifts. Maintain safety of firefighters to ensure safe and quick arrival to emergency calls.
Developed curriculum, assessments and course from needs assessment. Worked closely with SME’s to gather accurate content.
Audience: Home Healthcare Workers
Authoring Tool: Articulate Rise
Purpose: Protect patient and nurse relationship by understanding individual trauma and applying trauma informed care principals to the daily routine of home health care workers. A comprehensive training on types of trauma and best practices to implement when taking care of patients.
Audience: Community Members responsible for reporting Suspected Child Abuse and Neglect
Authoring Tool: Articulate Storyline, Well Said Labs, PPT to Storyboard
Purpose: Inform community members about the state regulations and obligations of reporting suspected child abuse and neglect.
Audience: B2B Sales Training for new hires- Logging Salesforce calls
Authoring Tool: Synthesia
Many new hires have already used Salesforce and are familiar with logging calls. After an in-depth needs assessment, the most effective training modality was a quick short video refresher on what to remember when logging calls.
Audience: New Hire Telemarketers
Authoring Tool: PPT & Storyline (Built in PPT and then imported to SL)
Purpose: Train new hires in the Telemarketing Department to bring awareness regarding federal regulations when contacting new and existing Credit Union members. FDIC regulations were specific so all content was required to go through legal script standards and must be displayed verbatim. This training maximized telemarketing sales calls to members and non-members.
Audience: PLC Lead Teachers
Authoring Tool: Articulate Storyline
Purpose: Maximize time spent during PLC meetings in order to boost student achievement. Avoid wasting time on unnecessary discussion and topics.
Developed curriculum, assessments and course from needs assessment. A beginning and end example is provided.
Job Aids & Infographics (Canva, Adobe Suite)
Canva Presentation- Click to see preview
Curriculum Development, Storyboarding & Design Process
Instructional Design Process
From conceptualization to completion
Association of Drinking Water Curriculum Outline for new engineers and state administrators.
Web Design and Development
Website Design and Development
Authoring Tool: Go Daddy
Designed and developed hair stylist website to book clients, provide payment portal, increase sales and traffic to business. Clients Kajabi course is also linked through the site. Revenue doubled within 4 months.
Website Design and Development
Authoring Tool: Wix
Revamped clients entire website to increase sales, and drive traffic to an elite youth basketball club league. Increased sales by 75% within one month
Website Design and Development
Authoring Tool: Go Daddy
Landscaping and Lawn Care business.
Website Design and Development
Authoring Tool: Wix
Client wanted a website to launch her Financial Services and Virtual Assisting business. Full functioning , increased sales, and user friendly for booking consultations.
Learning & Development Endorsements
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I am motivated to recommend Abby, someone I had the pleasure of working closely with during her time at ATD Fort Worth Mid-Cities. As a volunteer mentor, I had the opportunity to witness Abby's dedication to every task she undertook. Her proactive approach and commitment to the L&D field truly set her apart.
Abby is a collaborator. She not only brings her own unique insights to the table, but she also provides support and uplifts others. Over the course of our time working together, I saw her refine her skills, consistently producing content that reflects both creativity and strategic thinking. I am confident she will bring value to any team lucky enough to have her.
-Samuel Apata
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In my recommendation of Abby McLester, I'm going to tell you what a LinkedIn profile can't show you: her heart. I lost my Mother in January of 2023 and Abby ran my business as I grieved. Watching her transformation as a former educator into a savvy business focused learning experience designer has been a delight and likely something I'll mention in my retirement speech one day. Curious and tenacious, Abby has the perfect blend of people skills and technical skills to create effective learning experiences. If you have the opportunity to work with her, RUN.
-Cara North
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Abby has been an inspiring leader to our team! I have had the honor of working with her on several projects and she is a joy to collaborate with. Her decisiveness and conviction in her leadership really stands out and instills confidence in the people she leads. I appreciated her ability to exude confidence without arrogance and remain an approachable and patient leader. Abby quickly accepts assignments given to her of various levels of responsibility and approaches all roles with professional integrity. Her work ethic is evident in every duty she takes on and I believe she would be a huge asset to any team lucky enough to have her.
-Eileen Curtis
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Abby is an exemplary instructional designer and strong team leader. With a profound grasp of instructional design principles, she consistently produces captivating learning materials, while her supportive leadership fosters a collaborative and successful team environment. Abby's exceptional communication, innovative integration of new technologies, and commitment to professional growth highlights her invaluable contributions. Her combination of expertise in instructional design and leadership makes her an indispensable asset to any organization fortunate enough to have her on board.
-Colleen Beardmore
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After transitioning to The Learning Camel, Abby has been a key personnel. Abby exhibits exceptional leadersip qualities. Not only can she lead a team to complete assignments, she leads by encouraging, being an example, and a mentor to all. Abby is always readily available to help even as she managed multiple roles at The Learning Camel. She frequently checks in on the well being of the team and encourages collaboration. When we feel encable, she ensures us our worth and the good work we are doing. I am more than confident to say that Abby will be an asset to any role she is in. She will increase moral, productivity, while increasing her own personal/professional growth.
-LaCarol Baynes
Client Testimonials